It’s probably no exaggeration to say that the invention of the printing press was one of the most important inventions in history, making it possible for books, newspapers, journals, and all varieties of reading materials to be produced quickly and in great numbers – promoting literacy throughout the world and providing incalculable pleasure to an…
Read MoreThe importance of getting your point of sale material right
Retailers face numerous challenges – declining margins, stiff competition, rising staff costs, increasing rents, knowing what to stock and when, shrinkage, getting the pricing right, on-line issues, dealing with multi-channels, escalating consumer demands … the list goes on and on. And once all these issues have been solved – or at least grappled with –…
Read MoreWhat Comes Down Must Go Up
In an earlier article we talked about the wonderful sport of cycling and all the reasons we do it – for health, fitness, social reasons, competition, and personal challenge – to say nothing of the sheer joy of freewheeling down a steep hill as fast as you can. We decided to omit mention of the…
Read MoreHow to take full advantage of Web to Print technology
I’ve heard of ‘Web to Print’ or ‘Self-Service Print’. What is it? Very simply, it’s a web-based technology that automates and streamlines the printing process, reducing delays and errors, minimising costs, and maximising efficiencies. The client designs and specifies their printing requirements on-line – often via a secure portal and/or using pre-agreed templates – this…
Read MorePrint for Education
Does anyone read manuals any more? That question was a bit tongue-in-cheek, but I’m sure we’ve all bought a new fancy electronic device at some point and tried to make it work without reading the manual. Males of our species are allegedly even “worse” at this than females. One wonders how many clock/timers on DVD…
Read MoreThe beauty of bicycles
There was an article in a cycling magazine a few months ago where the author began by describing how it felt when he first fell in love – how it was an all-consuming feeling, how he couldn’t bear to be parted from his loved one. I remember thinking, what has this got to do with…
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