CASE STUDY : H. Young

Sector: Cycling, Outdoor leisure

Objective: Reduce print cost and simplify Madison catalogue distribution

Calderstone service: Print management, litho print; fulfilment

The story:

Madison is the UK’s leading distributor of bicycle parts and accessories, as well as the country’s fastest growing motocross and freesports equipment supplier.

We were challenged to maximize the value and simplify the printing and distribution of their 800 page Cycle Trade catalogue, one of the biggest in the industry. With over 4,000 retailers and 65 brands this catalogue is a critical piece of marketing collateral for Madison.

By using our orint managment services and utilizing our substantial buying power, we were able to obtain the ideal balance of cost and quality to ensure the final product was up to the high standards Madison’s reputation demanded. Our team worked closely with their internal design department well ahead of schedule to ensure there were no errors and improve the overall quality of the catalogue, even down to recommending a more secure binding solution.

Owing to the importance of the catalogue, we had to make sure the final product arrived in the best possible condition. We sourced the ideal ‘Amazon-style’ wrap-over book boxes which meant they arrived safe and secure.

We then significantly reduced Madison’s distribution charges, through negotiation with couriers, whilst ensuring the catalogues were delivered in time for the new season.

Madison were very happy with the value, quality and speedy turnaround of the final product and our partnership with them has gone from strength to strength.